Read how Sherose amplifies the marketing success in your business through strategy, intention, creativity, and implementation.
case studies
marketing
WHITNEY FREDIN
FOCUSED MEDIA COLLECTIVE
TRINA LAMM REAL ESTATE
Whitney is the owner of Whitney Fredin Events, a thriving Boise-based catering business, known for crafting delicious, high-quality meals that bring people together. From intimate gatherings to large-scale events, her mission is to make catering effortless and enjoyable for her clients. She needed a social media strategy that not only showcased her incredible food but also drove more online catering orders and solidified her brand as Boise’s go-to caterer.
Whitney Fredin Catering & Events
- Increase online catering orders
- Boost brand awareness in the Boise market
- Strengthen audience engagement on social media
- Position Whitney as a trusted name in event catering
THEIR GOALS:
By posting 3 times a week with a mix of Reels, carousels, and engaging static posts, as well as helping with internal launches, we focused on:
- Seamless Online Ordering: Regular content highlighting the ease of ordering catering online, making the process feel simple and stress-free
- Behind-the-Scenes Content: Showcasing Whitney’s kitchen, team members, and event prep, giving followers an inside look at the heart of her business.
- Seasonal & Themed Promotions: Tapping into key events like Thanksgiving, the Super Bowl, and seasonal menu launches to keep content fresh, relevant, and engaging
THE STRATEGY:
CONTENT EXAMPLES:
example 1
The Outcome:
average monthly increase in engagement
219%
average month over month increase in website traffic
42%
example 2
5,595%
example 4
increase in reach over 1.5 years
example 3
Focused Media Collective is a group of real estate photographers based in Seattle, Washington who make you look as good as you are. They specialize in real estate photography, videography and lifestyle marketing photos. They are committed to getting you the right images and video to grow your business. Making the investment in social media marketing did not come easy to the Founder, Rachael, however, she took a leap of faith and committed. The investment has solidified that a successful marketing strategy coupled with high-quality images and video gets unparalleled results.
Focused Media Collective
- Increase revenue by $10k per month over 2020’s numbers
- Grow my team with great photographers
- Shoot less and delegate projects to my team
- Be a badass business chick
THEIR GOALS:
When we first started working together in February of 2021, Focused Media Collective was a personal brand with Rachael, the Founder as the face of the company. However, her digital storefront did not showcase who she was. We flipped her marketing strategy on it’s head and instead of posting photos of homes that she shot, we started sharing more images of her. We encouraged Rachael to share more video content on her Instagram Stories and utilize Reels. We utilized storytelling content that was more fun and interesting for her followers to consume. Our strategy also involved showcasing members of her team paired with educational graphics that taught her audience the importance of utilizing high quality video and images for their business.
THE STRATEGY:
CONTENT EXAMPLES:
The Outcome:
increase in overall engagement
175%
follower growth
61%
example 1
example 3
increase in account reach
83%
example 2
Trina Lamm is a top-producing Realtor® with Boise Premier Real Estate, a luxury brokerage in Boise, Idaho. She focuses on providing exceptional customer service while making the buying experience easy and enjoyable. With over 7 years of experience under her belt, Trina is an authority in her field who uses social media as her main marketing tool.
Trina Lamm
Real Estate
- Master social media marketing to increase quality business opportunities
- Plan yearly client thank you event
- Increase production month to month and double annual production from 2020
THEIR GOALS:
We incorporated educational, aesthetic and connection-based content into her marketing strategy to attract her ideal clients. We were looking to make a big splash, so her strategy included posting 5 times a week on her feed and sharing at least 3 face-to-cam style Instagram story trainings per week. We paired these with engaging graphics that people could interact with using the stickers on Instagram. We added Instagram Reels into her strategy in early 2022, and share two per week along with static feed content.
THE STRATEGY:
CONTENT EXAMPLES:
The Outcome:
12%
increase in account reach, 42.8k reached in on month alone
61%
67%
example 2
example 1
follower growth after 30 days working together
increase in website traffic from Instagram
example 3
client love
client love
