Read how Sherose amplifies the marketing success in your business through strategy, intention, creativity, and implementation.
case studies
marketing
BLINK DATE
FOCUSED MEDIA COLLECTIVE
TRINA LAMM REAL ESTATE
Blink Date is a voice-first speed dating app that helps people build meaningful connections based on genuine compatibility. This app is modeled after the Netflix hit show, Love is Blind. Blink Date launched the beta app in Los Angeles and received great feedback. They reached out to us because they had a slow and steady growth trajectory, and were looking for more oomph in their marketing strategy to reach a much wider audience for their app.
Blink Date
- Reach 100,000 members by the end of 2022
- Expand from initial market (Los Angeles) into additional markets (New York City)
- Have a vibrant community on social media
- Create content that regularly goes viral
THEIR GOALS:
We built a social media strategy that optimized their digital storefront to increase overall engagement and drive traffic to their app waitlist. Their content strategy focused on connection-based topics that built relationships with their audience and made them feel seen and understood. We identified several relationship-based holidays to create campaigns around that would generate conversation amongst followers and new audience members alike, for example, National Singles Day. We also introduced video into their Instagram strategy with short-form, funny, relatable and educational content.
THE STRATEGY:
CONTENT EXAMPLES:
example 1
The Outcome:
New Yorkers on the waitlist to use the app
2,500
increase in website clicks
47%
example 2
544,609
example 4
total people reached in 6 months
example 3
Focused Media Collective is a group of real estate photographers based in Seattle, Washington who make you look as good as you are. They specialize in real estate photography, videography and lifestyle marketing photos. They are committed to getting you the right images and video to grow your business. Making the investment in social media marketing did not come easy to the Founder, Rachael, however, she took a leap of faith and committed. The investment has solidified that a successful marketing strategy coupled with high-quality images and video gets unparalleled results.
Focused Media Collective
- Increase revenue by $10k per month over 2020’s numbers
- Grow my team with great photographers
- Shoot less and delegate projects to my team
- Be a badass business chick
THEIR GOALS:
When we first started working together in February of 2021, Focused Media Collective was a personal brand with Rachael, the Founder as the face of the company. However, her digital storefront did not showcase who she was. We flipped her marketing strategy on it’s head and instead of posting photos of homes that she shot, we started sharing more images of her. We encouraged Rachael to share more video content on her Instagram Stories and utilize Reels. We utilized storytelling content that was more fun and interesting for her followers to consume. Our strategy also involved showcasing members of her team paired with educational graphics that taught her audience the importance of utilizing high quality video and images for their business.
THE STRATEGY:
CONTENT EXAMPLES:
The Outcome:
increase in overall engagement
175%
follower growth
61%
example 1
example 3
increase in account reach
83%
example 2
Trina Lamm is a top-producing Realtor® with Boise Premier Real Estate, a luxury brokerage in Boise, Idaho. She focuses on providing exceptional customer service while making the buying experience easy and enjoyable. With over 7 years of experience under her belt, Trina is an authority in her field who uses social media as her main marketing tool.
Trina Lamm
Real Estate
- Master social media marketing to increase quality business opportunities
- Plan yearly client thank you event
- Increase production month to month and double annual production from 2020
THEIR GOALS:
We incorporated educational, aesthetic and connection-based content into her marketing strategy to attract her ideal clients. We were looking to make a big splash, so her strategy included posting 5 times a week on her feed and sharing at least 3 face-to-cam style Instagram story trainings per week. We paired these with engaging graphics that people could interact with using the stickers on Instagram. We added Instagram Reels into her strategy in early 2022, and share two per week along with static feed content.
THE STRATEGY:
CONTENT EXAMPLES:
The Outcome:
12%
increase in account reach, 42.8k reached in on month alone
61%
67%
example 2
example 1
follower growth after 30 days working together
increase in website traffic from Instagram
example 3
client love
client love
