Keeping up with social media is HARD work – I am not going to sugarcoat this truth. 

The online world is constantly changing with new algorithms, features, and trends… and you have to stay privy to it all so you ensure your page is successful. Even though it can be a pain in the behind, social media is just one of those things that you need to do in order to move the needle and consistently attract new people to your digital storefront.

Tell me if this is you:

You are in maintenance mode trying to post a couple of times a week to “get by” and stay in front of your ideal clients… and then, of course, the social media platforms are throwing wrenches in your plans with their algorithm changes and app updates that make you feel like you have to do the absolute most in order to make your content successful so that it will be seen by your ideal client.

Let’s not forget that you’re also trying to just run your business, serve your clients, manage your team, file your taxes, plan for the future, all of those things that you have to do as CEO and business owner, and social media just loves to come in and mess up those plans by adding more pieces to the never-ending content puzzle. 

Trust me, I get it and feel it in my bones! Staying on top of everything as a business owner is mentally, emotionally and even physically exhausting at times.

My point is… don’t run yourself down trying to figure out what to post on your social media! I know – shocking words of advice coming from a social media strategist!

If you currently don’t have the financial resources to invest in someone to manage this for you, then I have some words from the wise so you can work smarter, not harder!

 

1. Repurpose

This will save you! Don’t be afraid to repost content from the past. Take a peek at your insights to see your high-performing posts and topics. Once you’ve identified some of your best posts, zhuzh them up and post with a new picture or maybe even a graphic or video.

 

2. Gather inspiration from other platforms

Don’t spend all your time scrolling on Instagram. There are so many other places on the internet where you can get inspired. Here are a few of my favorites: 

• Pinterest – what’s the buzz on Pinterest as it relates to your industry or expertise? See what’s poppin’ off here and how you can put your own spin on it. 
• Amazon / YouTube – search for your industry or expertise and check out the reviews  and comments section to see what wasn’t answered in the book or video! This is an opportunity for you to capitalize on someone else’s gap in explaining.
• Influencers in Your Industry – scope out some of the leaders in your industry to see what content is working/not working, take the key idea from a piece of content that went well, and take your own approach to the topic.
• AnswerThePublic.com – type in an industry buzzword and this website will display a mind map of all the questions people ask in online search engines! This can give you a great starting point for your content. It’s incredible.

 

3. Ask your audience what they want to learn about

Have you ever done market research with your audience? This is the best way to get information and also give your audience what they want from you! Use the poll, quiz, or question feature on Instagram Stories to crowdsource ideas from your audience! Share a sequence of stories that allow your audience to interact with you and tell you what they want to learn from you in your content.

Don’t forget to keep track of your findings and answers because this is something that you can come back to time and time again!

Pro tip:  if you’re not getting much interaction in your stories, give your audience an incentive to complete the market research. You could offer them your time (for free), a Starbucks gift card, or something of that nature.

 

4. Develop a content strategy

Without a strategy for your content, it can feel like you’re just creating content to check that box off your “to do” list because you know you need to do it. Ultimately, that’s a waste of time because there’s no real purpose behind what you’re doing on social media! 

You need to have purpose and intention behind your content to move the needle forward in your business. That’s ultimately what a content strategy is for! My clients feel a weight lifted off their shoulders once they have a strategy in place to follow – because it gives them a structure to follow when creating their content instead of just sitting there staring at a blank document

A strategy also acts as a framework that they can return to week after week, month after month, to help them generate new ideas or fresh takes on evergreen topics that they post about for their business!

The first step to creating your content strategy is to develop your content pillars, and I have a TON of content on my Instagram explaining how to do this. Another resource you can start this process with is my 2022 Content Planner – it’s free!

If you simply don’t have the time or bandwidth to do this for yourself, we do offer custom social media strategy creation – so if you’re interested inquire here.

These are just a few suggestions for how to create endless amounts of content for your business!

I completely understand if you’re a one-woman show right now and can’t outsource this area of your business. Repurposing your content is going to be your best friend in order to keep up with post consistency for your audience.

However, there comes a time when this role of “content creator” should no longer fall underneath your job description as a Business Owner (unless you are someone who specializes in marketing) because it will save you time and help you make more money by hiring someone else to do the work. 

That time saved can be spent doing things like business development, serving your current clients, and making future plans for your business. In other words – that time you save can make you more money!!! 

While you’re doing that, you can have someone developing marketing strategies, lead generating, and filling the top of your funnel with your social media content.

It can be pretty amazing + profitable when you find the right person for the job *ahem* like us at Sherose!

To summarize how to become an endless content machine for your business:

1. Repurpose your past content
2. Gather inspiration from other platforms
3. Ask your audience what they want to learn about
4. Develop a social media strategy (or have us do it for you)

To get you started with your content creation I’ve created a wonderful free resource that will help you map out your content for the next 12 months. There’s a very specific system and structure for you to follow to make it as easy as possible for you to do this. 

Grab the resource and start using it today!